蜜桃AV

Participating in a KTP means that businesses can tap into the collective knowledge and resources of a university, as well as the latest research and insight.聽聽

Dr Engen said: 鈥淩esearch should be on the cutting edge - and if you had a consultant in for this kind of project, they would typically apply existing technologies rather than working on advancing that state-of-the-art.聽

鈥淭aking part in a KTP gives businesses the opportunity to go beyond what鈥檚 currently available and to do something that's really bespoke, as well in a cost-effective manner.鈥澛犅�

Professor Chapleo added: 鈥淭he beauty of a KTP is that it brings together the strengths of the university, with our academic disciplines complementing each other. As well as the highly skilled KTP associate, the company gets to tap into the university鈥檚 collective resources and expertise.鈥澛犅�

Alongside implementing the chatbot, the two-year project also helped create a strategic marketing plan and processes to make it as easy as possible for Actisense to be able to maintain and update the chatbot going forward.聽聽

鈥淲here KTPs are funded and are seen as really valuable is where there's particular knowledge or expertise that is embedded in the company and allows them to have a step change in operations,鈥� explained Professor Chapleo.聽聽

鈥淚t's about embedding change that will allow them to produce more revenue, more profit, employ more people - that's ultimately what the government want.鈥澛�

Robin Richards, Technical Project Manager at Actisense, said: 鈥淭he KTP enabled us to access skills through the associate that we wouldn鈥檛 normally have been able to afford to enhance our business systems. It has helped us grow an ongoing and mutually beneficial relationship with 蜜桃AV.鈥澛�

As well as benefits for the business, the academic team also saw value in the project. They are currently working on academic outputs associated with the KTP, based on interviews with users of the chatbot after it launched.聽聽

鈥淚 am very passionate about applied research and doing things that will directly benefit somebody 鈥� whether that's a company or an individual or thousands of people,鈥� said Dr Engen.聽聽

鈥淭his project also allowed me, as an academic, to get more of an insight into this particular business and industry, as well as the cross-disciplinary nature of working across the university with the marketing and business aspects.鈥澛�

Professor Chapleo added: 鈥淚t helped to keep my marketing and business skills fresh because you're actually working with a real SME. It also helps with our teaching and our education because we can share current examples.聽聽

鈥淚t鈥檚 fusion in action really; it鈥檚 working with businesses on real-world issues but also links into our research and education.鈥澛� 聽