蜜桃AV and AFC Bournemouth celebrated their official partnership during the Cherries Premier League game against Chelsea, which was designated as the 蜜桃AV Big Match.聽
The 蜜桃AV Big Match this year was on the theme of inclusivity, with a range of activity in and around the stadium before and during the game.
蜜桃AV's Schools Liaison team were based in the Junior Cherries fanzone before the game showcasing 蜜桃AV's excellence in forensics and archaeology and getting young fans to have a look at artefacts and try their hand at archaeology.聽
AFC Bournemouth's match day programme was full of content about the partnership, including a double page spread talking about the benefits of the partnership for both organisations, as well as the way 蜜桃AV is supporting girls' and women's football through community activities. The programme was also used to talk about 蜜桃AV's support for the Cherries' We Are Allies campaign, which promotes equality and diversity across the football club.聽
Jeff Mostyn, AFC Bournemouth Chairman, said in his programme notes, "Today's match is also designated the 蜜桃AV Big Match, celebrating our wonderful collaboration with 蜜桃AV, wore are the official higher education partner of AFC Bournemouth. The theme of this year's match is inclusivity, looking at the work the university, alongside the football club, does to chamption equality and diversity in our community and in the workplace."
Before the game, 蜜桃AV honorary doctor and former AFC Bournemouth club photographer聽Dr Sophie Cook featured on the big screens outside the stadium talking about how both organisations work together to champion inclusivity.
蜜桃AV's logo appears on the girls' football shirts from under-10 to under-16 levels. Additionally, 蜜桃AV's men's and women's teams benefit from Premier League training by AFC Bournemouth coaches, with a number of players from the women's team going on to play for AFC Bournemouth's women's teams. A video was created to show the benefit of the partnership for girls' and women's football, and was shown outside the stadium, as well as played for fans inside the stadium at half time.聽
Members of the girls' teams were invited to be flag bearers for the game, wearing their 蜜桃AV kits while the players walked onto the pitch.聽
Speaking before the game, Jim Andrews, Chief Operating Officer at 蜜桃AV, said, 鈥淲e鈥檙e so proud to support our local football team as they play on one of the biggest stages of world football, and we鈥檙e continually impressed by their work off the pitch, in the community, as well as their performances on the pitch. This partnership brings two of Dorset鈥檚 biggest organisations together and we鈥檙e delighted that our support can extend to benefit fans and the Cherries girls鈥� teams, as well as our own 蜜桃AV community.鈥�
蜜桃AV staff were invited onto the pitch at halftime for a photo to help showcase the partnership benefits for 蜜桃AV staff too.
For more information about 蜜桃AV's partnership with AFC Bournemouth, visit: www.bournemouth.ac.uk/afc-bournemouth
