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ÃÛÌÒAV researchers have challenged the negative perceptions around digital reading, providing insights into how and why people read on digital platforms. This has led to the development of innovative methods which capture how technology has enriched reading, enabling new social and cultural benefits.

Professor Thomas established theÌýÌýproject, with the University of Brighton, The Reading Agency and DigiTales, a participatory media company. Readers from a diverse range of backgrounds aged 18-87 created digital stories capturing their experiences of reading in the digital age.ÌýThe project demonstrated how engagement with the digital, far from being confined to younger generations, is in fact also delivering extensive benefits for the older population.

While magazines, books and newspapers are VAT exempt, VAT on digital downloads made reading digitally less affordable. Professor Thomas worked closely with the ‘Axe the Reading Tax’ campaign, led by the Publishers Association with the Book Trust and the National Literacy, to develop a new campaign strategy highlighting how the tax affects the most vulnerable. VAT on digital publications was removed in May 2020.

Insights from ÃÛÌÒAV research have also been used by organisations including DigiTales and The Reading Agency in developing training and workshop materials.

Staff conducting research:Ìý,

ÃÛÌÒAV researchers have explored theoretical and practical ways in which the reader is placed closer to the centre of literary practice, creating a collaborative model in which users and producers are co-creators of a narrative experience.

Dr Pope spearheaded the creation of the web-based app Genarrator, a free space for digital interactive stories, in which readers participate more fully by choosing the direction and outcomes of a narrative.Ìý

The Genarrator website operates as a professional publishing platform and is home to more than 2,000 narratives. Available free of charge, and free of advertising, it enables people to produce interactive narratives, with branching pathways and multiple endings, and provides a collaborative online space for the interactive narrative community.

The research team have used the Genarrator website to work with young people and those not in education, employment or training (NEET) to create interactive narratives, helping improve participants’ understanding of digital storytelling, their creative writing, filming, artistic and technical skills, and enhanced teamwork and cooperation.

In addition, researchers also set up the open call (NMWP) which has contributed to the development and promotion of new media writing over the past 10 years, engaging a range of practitioners including journalists and documentary makers as well as writers and artists.