Use of applicants’ email addresses in connection with targeted digital advertising
We may pass email addresses of applicants to our third-party data processor which provides advertising and digital media services to AV. They use the email addresses along with information and tools on social media platforms to identify other people (who have not already applied to AV) who may be suitable recipients of digital advertisements relating to AV and then to deliver adverts to them on that social media platform. This is called finding “lookalike audiences” and is a common approach within digital advertising. It is based on identifying individuals who share certain interests, connections or characteristics with people who have already applied to us, using information in their social media profiles. We do not use this data to target advertising at the owners of the email addresses, i.e. people who have already applied to AV, unless we have collected consent to do so, nor will our data processors use it to contact you in any way. Individuals should only see this advertising in accordance with the social media platform’s privacy/website & cookies policies and if they have agreed to this within their preferences/privacy settings for the platform.
More information
- Necessary for legitimate interests pursued by AV, i.e. providing information to increase understanding of AV’s courses and services amongst potential applicants to AV. Identifying the individuals most likely to find this information useful.
Why am I seeing digital adverts from AV?
There are several different routes through which you may end up seeing targeted digital advertising of AV. You may have been identified as an appropriate recipient of our adverts through identification of a “lookalike audience” as described in the previous section, or based on online behaviours using cookies (which record visits to or interactions with particular webpages) or programmatic/smart display advertising. This may include advertising generated using cookies/pixels created when you visited the AV website.
We use targeted digital advertising because we believe it is a good method for providing individuals with information of genuine interest and use to them and widening the field of applicants to AV, while avoiding a situation where other individuals are given information of no relevance or interest to them.
These methods of targeting advertising do not involve processing your personal data, i.e. any data that definitively identifies you as an identifiable individual. You should only see this sort of advertising in accordance with:
- The cookies policy on any websites recording cookies/pixels for use in targeting advertising and any relevant preferences you have set on those websites; and
- The privacy policies of the site or browser which displays the adverts and any relevant preferences you have set on those sites/browsers.
The cookies policy for AV’s website can be viewed here. This includes information about how to let us know of any concerns about management of your cookies.